True Story: 
We received a request from a Label on a Friday, to put together an online media buy for 11 specific Consumer websites/blogs, plus 1 eBlast associated with another site.  We were given a stringent budget, directive that the campaign was to run for no less than 2 weeks, and the ads needed to be live on Tuesday morning (48 hours). In 2 days (Friday & Monday), Web ‘n Retail completed the following to get the campaign running:

  1)  Negotiated 25% to 66% discounts with 11 Vendors
  2)  Negotiated prime positioning on 7 of the 11 sites
  3)  Negotiated 90 day payment terms with 11 Vendors
  4)  Negotiated download promotions on 3 sites
  5)  Received sign-off on the buy from the Label
  6)  Completed & submitted Insertion Orders/P.O.'s
  7)  Provided all specs & traffic info to Label
  8)  Late Monday...confirmed all sites received artwork
  9)  Revamped 3 ads that didn't conform with specs (in
  absence of the Designer) and got approval from Label
  10)  Tuesday...checked compliance on sites; contacted 2
   sites that positioning was not as promised and got those fixed.